Shriners Children’s | Digital Fundraising

We made “Love Action” to serve as a consistent framework for Shriners Children’s online fundraising and Donor Relations activities. Its flexibility allowed for several years of messaging across various campaign themes and channels.

Love Action

As a feeling, love is wonderful. As a verb, it’s unstoppable. “Love Action” is about everything love can achieve when it becomes a verb through the act of donation.

Mother's Day
Evergreen
Super Hero Day
Giving Tuesday
Donation Matching
Christmas in July
End of Year Giving
End of Year Giving

Credits:
Executive Creative Director: [Redacted]
Graphic Designers:
Marcos Ballestero
Freddy Trejo
Sydney Brown
Copywriter: Me! Alison Klein

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