The Peace Corps | Recruitment Campaign
We concepted and produced a range of materials to support Peace Corps recruitment efforts after the pandemic including a PSA, a landing page, and a recruitment catalogue.
Recruitment Catalogue
To align with the new video PSA, we reimagined the recruitment catalogue as a bold invitation. The foundational look, feel, and language we established informed our redesign and rewrite of peacecorps.gov.
Radio (Spec)
Here’s a script that promotes Peace Corps service to prospective Volunteers.
:60 Redefine Your Comfort Zone
What’s your purpose on this planet?
How do you give your life meaning?
If you’re ready to answer with action,
you’re ready for the Peace Corps.
-
Ready to break the boundaries of your comfort zone
and go somewhere totally different.
Ready to work hand-in-hand with locals.
Ready to throw your back into it.
And your heart.
Expand your horizons.
Lift together and grow together.
Have a laugh.
Form a bond.
Make a mark.
-
Say the wrong thing.
Say the right thing.
Change everything.
And let it change you.
-
Serve boldly.
Care deeply.
Care so much that when it’s time to go home,
you feel uncomfortable all over again.
-
There are places in this world where you can
make a remarkable difference.
If you’re ready to go there, talk to us.
We’re waiting just outside your comfort zone.
[super up]
The Peace Corps. Welcome to a bigger world.