Organdonor.gov — A. Klein Creative

Organdonor.gov | PSA

The Department of Transplantation asked us to create a PSA to encourage organ donation among diverse audiences. We’d need to overcome mistrust and capture hearts in a human way.

HRSA DoT | More Donors, More Hope | :60 TVA PSA

Más Donantes, Más Esperanza

HRSA DoT | Más Donantes, Más Esperanza | :60 TVA PSA

More Materials, More Hope

Email to PSA directors

Web banner ad

OOH - billboard

Print

OOH - bus shelter

Organdonor.gov Facebook

We created content for the Department of Transplantation’s Facebook page with a goal of driving donor registration, educating people about organ donation, and engaging the transplant community. A mix of punchy-one-offs and series with legs fill out the editorial calendar.

The World Looks Different When You’re Waiting

Increasing awareness, empathy and action (donor registration) with a visually grabbing series.

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Life Stories

Telling real stories to inspire action.

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Dropping Knowledge

Building understanding, allaying fears, and normalizing registration.

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Driving Engagement

Inviting people to share their experiences, stories, feelings, and beliefs.

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Observances & Celebrations

Gaining visibility through temporal relevance.

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Credits:
Social Media
Executive Creative Directors: Joel Machak, [Redacted]
Creative Director: Elise Kolaja
Graphic Designer: Matt Kaler
Copywriter: Me! Alison Klein
PSA
Agency: Crosby Marketing Communications
EVP Executive Creative Director: [Redacted]
EVP Executive Producer/Editor: David Butler
Creative Director: Elise Kolaja
Art Director: Matt Kaler
Copywriter: Me! Alison Klein
EVP Strategy: Anna Zawislanski
EVP Director of Operations: Amy Hitt
VP Integration Manager: Madeline Beck
Hispanic Audience Expert: Ana Saraí Peña
Production: SLMBR PRTY
Executive Producer/Partner: Sarah Donnenberg
Head of Production/Partner: Kirstin VanSkiver
Director: Victoria Rivera
Line Producer: Kieran Altmann
Assistant Director: Alejandro Ramia
Director of Photography: Soren Nielsen
Production Designer: Juliana Barreto Barreto

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